Campaign Monitor vs. Constant Contact: Which One is Better?
Are you in search of the perfect email marketing automation software for your business? The choice can be overwhelming especially when there are two big players in the game like Campaign Monitor and Constant Contact. Choosing between them can be tough but we’re here to help.
Here, we’ll provide a factual and unbiased comparison between the two email marketing software in terms of features, ease of use, pricing, customer support, and more. All of our data will be from relevant sources that will be listed at the end of the blog for your reference.
Features
Campaign Monitor and Constant Contact both offer a wide range of email marketing features, including email templates, list segmentation, automation, social media integration, and analytics. However, Campaign Monitor stands out with their unique feature of “personalization” where you can personalize your email content according to a subscriber’s past interactions with your brand. Constant Contact, on the other hand, offers more e-commerce integrations and social media management tools.
Verdict: Tie
Ease of Use
When it comes to ease of use, both software are relatively easy to navigate. However, Constant Contact has an edge in terms of user-friendliness for beginners, with a more straightforward setup and drag-and-drop editor. Campaign Monitor, although easy to use, requires more customization and a bit more design knowledge.
Verdict: Constant Contact
Pricing
Campaign Monitor offers three pricing tiers: Basic, Unlimited, and Premier, with basic starting at $9 per month for 2,500 subscribers. Constant Contact offers two pricing plans: Email ($20/month) and Email Plus ($45/month for up to 500 subscribers). Although Constant Contact has a lower starting price point, Campaign Monitor’s higher-tier plans offer more advanced features for growing businesses.
Verdict: Campaign Monitor
Support
Both software offer standard support options such as phone, email, and live chat, with Campaign Monitor also offering 24/7 email and phone support for Premier subscribers.
Verdict: Tie
Integrations
Campaign Monitor and Constant Contact offer an extensive list of integrations including e-commerce platforms, social media, analytics, and more. In terms of social media integrations, Constant Contact offers more comprehensive tools for social media marketing and management. Campaign Monitor, on the other hand, has more advanced automation and CRM integrations.
Verdict: Tie
Conclusion
Both Campaign Monitor and Constant Contact are email marketing automation software that offer users a variety of templates, easy-to-use tools, and integrations to streamline their email marketing campaigns. However, depending on your business needs, one can be better suited for you than the other.
Campaign Monitor is ideal for a growing business with an extensive email list, that needs advanced features like personalization and automation. On the other side, Constant Contact can be the best option for small business owners without advanced customization needs.
Hopefully, this comparison provides valuable insights for you to evaluate and make an informed decision. And if you still can't choose, then try out their free trials to determine which one works best for your business.